"Parents who really know it all have the right seat at the right time for their child."
"Read to a child today and spark a lifetime of ambition."
"The odds of one man succeeding in the fashion world 1 in 23,000,000 the odds of having a child with autism 1 in 110."
The first message really stands out because many first time parents know that they need car seats for their babies. Parents also want to feel that they know what is best for their child and do what is best for their child. Using other parents in the video who seem to revel in knowing facts about children and then stumping them with the fact about the car seat seem to make their message stronger. The fact that is was the last fact that you heard and then they made it visual with putting a child in car seat made the message stand out more. Advertisements that use families often get more responses that are geared toward parents. They are more likely too remember or go buy what is advertised.
The message on reading to a child is effective because many children will respond to the different characters used in the advertisement. If a child sees these characters, then they will more than likely become excited and their parents will watch the message to see what it's about. The message itself, reading to a child and lifetime ambition a very strong because many parents want their children to have ambition as they get older. If advertisers connect that with reading then the hopes is that parents will be more like to read to their child.
In the their message, the numbers really stand out especially when used with a well known fashion icon. Connecting him to autism makes the message more real to others who have been touched by autism because you think that if a man like Tommy Hilfiger can be effected by autism then maybe I'm not so alone. It also illuminates the fact that the chances of a child having autism are very strong. A parent would most likely visit the website to see what information is out there for a parent with an autistic child.
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